KFU. Card publication. Advertising and Public Relations as a Tool for Promoting Goods and Image of an Industrial Enterprise

KAZAN
FEDERAL UNIVERSITY

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ADVERTISING AND PUBLIC RELATIONS AS A TOOL FOR PROMOTING GOODS AND IMAGE OF AN INDUSTRIAL ENTERPRISE

Form of presentation

Conference proceedings in Russian journals and collections

Year of publication

2018

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Authors, employees of KFU

Mefodeva Marina Anatolevna, author

Bibliographic description in the original language

Mefodeva M.A. Advertising and Public Relations as a Tool for Promoting Goods and Image of an Industrial Enterprise / M.A.Mefodeva, D.I. Zakirova, R.H. Mullakhmetova // Nauka i innovacii v sovremennykh usloviyakh: sbornik statey po itogam mezhdunar. nauch.-prakticheskoy konf. - Orenburg, 2018 - Tom 2. - S. 38-40.

Annotation

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Keywords

Public relations, advertising, marketing, industrial enterprise, market

The name of the journal

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Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=183415&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Mefodeva Marina Anatolevna	ru_RU
dc.date.accessioned	2018-01-01T00:00:00Z	ru_RU
dc.date.available	2018-01-01T00:00:00Z	ru_RU
dc.date.issued	2018	ru_RU
dc.identifier.citation	Mefodeva M.A. Advertising and Public Relations as a Tool for Promoting Goods and Image of an Industrial Enterprise / M.A.Mefodeva, D.I. Zakirova, R.H. Mullakhmetova // �� : �� . ��.-�� . - ��, 2018 - �� 2. - �. 38-40.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=183415&p_lang=2	ru_RU
dc.description.abstract	�� . ��.-�� .	ru_RU
dc.description.abstract	The article reveals PR - department activity in the industrial sector. The authors identified some main problems industrial companies face with, which became prerequisites for the emergence of a new industry, called public relations. Four main areas of PR activity are pointed out.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Public relations	ru_RU
dc.subject	advertising	ru_RU
dc.subject	marketing	ru_RU
dc.subject	industrial enterprise	ru_RU
dc.subject	market	ru_RU
dc.title	Advertising and Public Relations as a Tool for Promoting Goods and Image of an Industrial Enterprise	ru_RU
dc.type	Conference proceedings in Russian journals and collections	ru_RU