KFU. Card publication. A businessman's modern assistant

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

A BUSINESSMAN'S MODERN ASSISTANT

Form of presentation

Articles in international journals and collections

Year of publication

2017

Язык

английский

Authors, employees of KFU

Garifova Liliya Fuatovna, author

Grigoreva Ekaterina Anatolevna, author

Bibliographic description in the original language

Garifova L.F, Grigoreva E.A. A businessman's modern assistant // Trends and Issues in Interdisciplinary Behavior and Social Science - Proceedings of the 5th International Congress on Interdisciplinary Behavior and Social Science, ICIBSOS 2016. - 2017. - Vol., Is. 210489. - P. 55-59.

Annotation

This paper investigates how Russian small businesses can develop their use of the social network Instagram. It also provides a brief study of the most popular Russian social networks. The authors provide a review of custom applications that can assist small businesses to promote their Instagram account. One of the applications was tested over a long period, and a conclusion was drawn that most of the objectives proposed by applications did not work effectively in practice; the causes of inefficient operation were identified. All accounts on Instagram are classified, and the category with the largest number of prospective buyers for small businesses is defined. We introduce two new notions: 'liker' and 'imaginary liker'. The paper shows that social media have a great impact on the development of small businesses in terms of improving customer relations and customer service, improved access to information, and reducing costs in terms of marketing and sales growth. After interviewing 80 accounts of Kazan small businesses, we found a number of enterprises using applications for the promotion of their account. We also revealed some shortcomings in the entrepreneurs' work on Instagram.

Keywords

small business, crisis, enterprise, the information economy, the information technology, social network, Instagram

The name of the journal

Trends and Issues in Interdisciplinary Behavior and Social Science - Proceedings of the 5th International Congress on Interdisciplinary Behavior and Social Science, ICIBSOS 2016

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85046543103&doi=10.1201%2f9781315269184-12&partnerID=40&md5=7622844fb9b7359c76aad6bce6a0055d

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=182635&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Garifova Liliya Fuatovna	ru_RU
dc.contributor.author	Grigoreva Ekaterina Anatolevna	ru_RU
dc.date.accessioned	2017-01-01T00:00:00Z	ru_RU
dc.date.available	2017-01-01T00:00:00Z	ru_RU
dc.date.issued	2017	ru_RU
dc.identifier.citation	Garifova L.F, Grigoreva E.A. A businessman's modern assistant // Trends and Issues in Interdisciplinary Behavior and Social Science - Proceedings of the 5th International Congress on Interdisciplinary Behavior and Social Science, ICIBSOS 2016. - 2017. - Vol., Is. 210489. - P. 55-59.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=182635&p_lang=2	ru_RU
dc.description.abstract	Trends and Issues in Interdisciplinary Behavior and Social Science - Proceedings of the 5th International Congress on Interdisciplinary Behavior and Social Science, ICIBSOS 2016	ru_RU
dc.description.abstract	This paper investigates how Russian small businesses can develop their use of the social network Instagram. It also provides a brief study of the most popular Russian social networks. The authors provide a review of custom applications that can assist small businesses to promote their Instagram account. One of the applications was tested over a long period, and a conclusion was drawn that most of the objectives proposed by applications did not work effectively in practice; the causes of inefficient operation were identified. All accounts on Instagram are classified, and the category with the largest number of prospective buyers for small businesses is defined. We introduce two new notions: 'liker' and 'imaginary liker'. The paper shows that social media have a great impact on the development of small businesses in terms of improving customer relations and customer service, improved access to information, and reducing costs in terms of marketing and sales growth. After interviewing 80 accounts of Kazan small businesses, we found a number of enterprises using applications for the promotion of their account. We also revealed some shortcomings in the entrepreneurs' work on Instagram.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	small business	ru_RU
dc.subject	crisis	ru_RU
dc.subject	enterprise	ru_RU
dc.subject	the information economy	ru_RU
dc.subject	the information technology	ru_RU
dc.subject	social network	ru_RU
dc.subject	Instagram	ru_RU
dc.title	A businessman's modern assistant	ru_RU
dc.type	Articles in international journals and collections	ru_RU