KFU. Card publication. An optimal and quasi-optimal alternatives determination in the multicriteria marketing researches.

KAZAN
FEDERAL UNIVERSITY

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AN OPTIMAL AND QUASI-OPTIMAL ALTERNATIVES DETERMINATION IN THE MULTICRITERIA MARKETING RESEARCHES.

Form of presentation

Articles in international journals and collections

Year of publication

2018

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Authors, employees of KFU

Voroncov Dmitriy Petrovich, author

Khamidullina Gulnara Rafkatovna, author

Shikhalyov Anatoliy Mikhaylovich, author

Bibliographic description in the original language

Shikhalev A.M., Vorontsov D.P., Khamidullina G.R. An optimal and quasi-optimal alternatives determination in the multicriteria marketing researches // International Scientific Conference “Far East Con” Proceedings in «AEBMR-Advances in Economics Business and Management Research», Volume,58, 2018, p.181-187.

Annotation

AEBMR-Advances in Economics Business and Management Research

Keywords

Decision-making problems, optimization, fuzzy sets, clustering, mappings, color.

The name of the journal

AEBMR-Advances in Economics Business and Management Research

URL

https://www.atlantis-press.com/proceedings/iscfec-18

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=179995&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Voroncov Dmitriy Petrovich	ru_RU
dc.contributor.author	Khamidullina Gulnara Rafkatovna	ru_RU
dc.contributor.author	Shikhalyov Anatoliy Mikhaylovich	ru_RU
dc.date.accessioned	2018-01-01T00:00:00Z	ru_RU
dc.date.available	2018-01-01T00:00:00Z	ru_RU
dc.date.issued	2018	ru_RU
dc.identifier.citation	Shikhalev A.M., Vorontsov D.P., Khamidullina G.R. An optimal and quasi-optimal alternatives determination in the multicriteria marketing researches // International Scientific Conference “Far East Con” Proceedings in «AEBMR-Advances in Economics Business and Management Research», Volume,58, 2018, p.181-187.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=179995&p_lang=2	ru_RU
dc.description.abstract	AEBMR-Advances in Economics Business and Management Research	ru_RU
dc.description.abstract	The problem of multicriteria choice is considered at the example of marketing researches. At the considerable size of the alternatives set the optimum alternative is complemented with the list of quasioptimal solutions from the decision-making person in two stages. On the first stage the decision-maker appoints the size of some threshold value, on the second after the clustering of the studied set and displaying the range to the chart of alternatives corrects the initial choice.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Decision-making problems	ru_RU
dc.subject	optimization	ru_RU
dc.subject	fuzzy sets	ru_RU
dc.subject	clustering	ru_RU
dc.subject	mappings	ru_RU
dc.subject	color.	ru_RU
dc.title	An optimal and quasi-optimal alternatives determination in the multicriteria marketing researches.	ru_RU
dc.type	Articles in international journals and collections	ru_RU