KFU. Card publication. NAME OF THE NEWSPAPER: COMMUNICATIVE-FUNCTIONAL APPROACH

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FEDERAL UNIVERSITY

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NAME OF THE NEWSPAPER: COMMUNICATIVE-FUNCTIONAL APPROACH

Form of presentation

Articles in international journals and collections

Year of publication

2017

Язык

английский

Authors, employees of KFU

Mardieva Lyaylya Agdasovna, author

Mukhametzyanova Liliya Rinatovna, author

Bibliographic description in the original language

Muhametzyanova Liliya, Mardieva Leyla, Kara-Murza Elena, NAME OF THE NEWSPAPER: COMMUNICATIVE-FUNCTIONAL APPROACH//NATIONAL ACADEMY OF MANAGERIAL STAFF OF CULTURE AND ARTS HERALD. - 2017. - Vol., Is.2. - P.90-93.

Annotation

The article is devoted to the linguistic status of hemeronyms – the names of media publications – on the material of newspaper titles. They represent a variety of proper names and are qualified as a word / wordform, sentence or primitive text, being the subject of research of various disciplines – onomastics, syntax and text linguistics. In addition, the names of publications are in the focus of attention of specialists in the field of media design and marketing communication (more specifically – naming). The functional approach to the object under study allows us to emphasize a specific goal setting of the identification / individualization of the media market object and to focus on three variants of the indicated names: a) as a structural element (subtext) of the integral complex sign, which is the aggregate text of the publication – the collective and periodic intellectual product functioning in a market economy; the name represents the core element of the header / title complex – a

Keywords

newspaper, title, hemeronym, title / headline text, market model of mass communication

The name of the journal

NATIONAL ACADEMY OF MANAGERIAL STAFF OF CULTURE AND ARTS HERALD

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=179549&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Mardieva Lyaylya Agdasovna	ru_RU
dc.contributor.author	Mukhametzyanova Liliya Rinatovna	ru_RU
dc.date.accessioned	2017-01-01T00:00:00Z	ru_RU
dc.date.available	2017-01-01T00:00:00Z	ru_RU
dc.date.issued	2017	ru_RU
dc.identifier.citation	Muhametzyanova Liliya, Mardieva Leyla, Kara-Murza Elena, NAME OF THE NEWSPAPER: COMMUNICATIVE-FUNCTIONAL APPROACH//NATIONAL ACADEMY OF MANAGERIAL STAFF OF CULTURE AND ARTS HERALD. - 2017. - Vol., Is.2. - P.90-93.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=179549&p_lang=2	ru_RU
dc.description.abstract	NATIONAL ACADEMY OF MANAGERIAL STAFF OF CULTURE AND ARTS HERALD	ru_RU
dc.description.abstract	The article is devoted to the linguistic status of hemeronyms – the names of media publications – on the material of newspaper titles. They represent a variety of proper names and are qualified as a word / wordform, sentence or primitive text, being the subject of research of various disciplines – onomastics, syntax and text linguistics. In addition, the names of publications are in the focus of attention of specialists in the field of media design and marketing communication (more specifically – naming). The functional approach to the object under study allows us to emphasize a specific goal setting of the identification / individualization of the media market object and to focus on three variants of the indicated names: a) as a structural element (subtext) of the integral complex sign, which is the aggregate text of the publication – the collective and periodic intellectual product functioning in a market economy; the name represents the core element of the header / title complex – a	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	newspaper	ru_RU
dc.subject	title	ru_RU
dc.subject	hemeronym	ru_RU
dc.subject	title / headline text	ru_RU
dc.subject	market model of mass communication	ru_RU
dc.title	NAME OF THE NEWSPAPER: COMMUNICATIVE-FUNCTIONAL APPROACH	ru_RU
dc.type	Articles in international journals and collections	ru_RU