KFU. Card publication. Corporate identity as an element of PR communication

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

CORPORATE IDENTITY AS AN ELEMENT OF PR COMMUNICATION

Form of presentation

Articles in Russian journals and collections

Year of publication

2018

Язык

английский

Authors, employees of KFU

Mefodeva Marina Anatolevna, author

Bibliographic description in the original language

Babrasheva D. Corporate identity as an element of PR communication / D.Babrasheva , G.Gabdulkhakova , M.Mefodeva , M. Shaitanova // Tendencii razvitiya nauki i obrazovaniya. - 2018. - Chast 1. - C.33-35

Annotation

The article is devoted to corporate identity and its importance to a company. The authors give a definition to corporate identity concept and reveal its essence. it is Four basic rules for creating corporate identity are considered. Elements and carriers of corporate identity are specified.

Keywords

corporate identity, PR campaign, elements and carriers of corporate identity

The name of the journal

тенденции развития российской экономики в начале 21 века

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=177040&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Mefodeva Marina Anatolevna	ru_RU
dc.date.accessioned	2018-01-01T00:00:00Z	ru_RU
dc.date.available	2018-01-01T00:00:00Z	ru_RU
dc.date.issued	2018	ru_RU
dc.identifier.citation	Babrasheva D. Corporate identity as an element of PR communication / D.Babrasheva , G.Gabdulkhakova , M.Mefodeva , M. Shaitanova // Тенденции развития науки и образования. - 2018. - Часть 1. - C.33-35	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=177040&p_lang=2	ru_RU
dc.description.abstract	тенденции развития российской экономики в начале 21 века	ru_RU
dc.description.abstract	The article is devoted to corporate identity and its importance to a company. The authors give a definition to corporate identity concept and reveal its essence. it is Four basic rules for creating corporate identity are considered. Elements and carriers of corporate identity are specified.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	corporate identity	ru_RU
dc.subject	PR campaign	ru_RU
dc.subject	elements and carriers of corporate identity	ru_RU
dc.title	Corporate identity as an element of PR communication	ru_RU
dc.type	Articles in Russian journals and collections	ru_RU