KFU. Card publication. How to survive in the alcohol industry or advertising technologies of alcohol brands

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

HOW TO SURVIVE IN THE ALCOHOL INDUSTRY OR ADVERTISING TECHNOLOGIES OF ALCOHOL BRANDS

Form of presentation

Articles in Russian journals and collections

Year of publication

2018

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Authors, employees of KFU

Mefodeva Marina Anatolevna, author

Bibliographic description in the original language

Sattarov T.A. How to survive in the alcohol industry or advertising technologies of alcohol brands / T.A. Sattarov, L.V. Gataullina, M.A. Mefodeva // Obrazovanie i nauka v sovremennykh realiyakh : materialy IV Mezhdunar. nauch.–prakt. konf. (Cheboksary, 26 fevr. 2018 g.) / redkol.: O.N. Shirokov [i dr.] – Cheboksary: CNS «Interaktiv plyus», 2018. – S. 170-171. – ISBN 978-5-6040732-7-8

Annotation

This article considers the technologies of the alcohol brand formation. The advertising campaigns of the leading brands are analyzed. The peculiarities of using advertising methods, concepts and technologies are revealed. Based on the study, several specific advertising technologies are published, which are most effective in practical application.

Keywords

Internet, leader, social media, image, social networks, political PR, politician.

The name of the journal

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Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=177035&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Mefodeva Marina Anatolevna	ru_RU
dc.date.accessioned	2018-01-01T00:00:00Z	ru_RU
dc.date.available	2018-01-01T00:00:00Z	ru_RU
dc.date.issued	2018	ru_RU
dc.identifier.citation	�� .�. How to survive in the alcohol industry or advertising technologies of alcohol brands / �.�. ��, �.�. ��, �.�. �� // �� : �� IV ��. ��.–��. ��. (��, 26 ��. 2018 �.) / ��.: �.�. �� [� ��.] – ��: �� «�� », 2018. – �. 170-171. – ISBN 978-5-6040732-7-8	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=177035&p_lang=2	ru_RU
dc.description.abstract	�� /�� - ��	ru_RU
dc.description.abstract	This article considers the technologies of the alcohol brand formation. The advertising campaigns of the leading brands are analyzed. The peculiarities of using advertising methods, concepts and technologies are revealed. Based on the study, several specific advertising technologies are published, which are most effective in practical application.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Internet	ru_RU
dc.subject	leader	ru_RU
dc.subject	social media	ru_RU
dc.subject	image	ru_RU
dc.subject	social networks	ru_RU
dc.subject	political PR	ru_RU
dc.subject	politician.	ru_RU
dc.title	How to survive in the alcohol industry or advertising technologies of alcohol brands	ru_RU
dc.type	Articles in Russian journals and collections	ru_RU