KFU. Card publication. Communication strategy in the information market media: regional aspect (on the example Republic of Tatarstan)

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

COMMUNICATION STRATEGY IN THE INFORMATION MARKET MEDIA: REGIONAL ASPECT (ON THE EXAMPLE REPUBLIC OF TATARSTAN)

Form of presentation

Articles in international journals and collections

Year of publication

2017

Authors, employees of KFU

Doroshhuk Elena Sergeevna, author

Authors, postgraduates KFU

Staroverova Tatyana Sergeevna, postgraduate kfu

Bibliographic description in the original language

Elena S. Doroschuk, Tatiana S. Staroverova Communication strategy in the information market media: regional aspect (on the example Republic of Tatarstan) / Astra Salvensis. Year 5, �10, 2017. - P. 407-414.

Annotation

Astra Salvensis

Keywords

communication strategies, Internet communications, Internet media representatives, regional media, media market

The name of the journal

Astra Salvensis

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=176551&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Doroshhuk Elena Sergeevna	ru_RU
dc.contributor.author	Staroverova Tatyana Sergeevna	ru_RU
dc.date.accessioned	2017-01-01T00:00:00Z	ru_RU
dc.date.available	2017-01-01T00:00:00Z	ru_RU
dc.date.issued	2017	ru_RU
dc.identifier.citation	Elena S. Doroschuk, Tatiana S. Staroverova Communication strategy in the information market media: regional aspect (on the example Republic of Tatarstan) / Astra Salvensis. Year 5, �10, 2017. - P. 407-414.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=176551&p_lang=2	ru_RU
dc.description.abstract	Astra Salvensis	ru_RU
dc.description.abstract	According to the concepts of the information society, modern journalism is evolving in the era of widespread computer networks. In the Russian media system, regional media, responding to the needs of the region, implement their functions through the development of communication strategies that help to maintain a stable position in the media market. This is facilitated by the processes of forming and promoting the media brand, increasing the quality of content and its sustainable demand. The brand as a symbolic capital of media forms the target audience represented by the constant consumers of content. Effective forms of solving the problems of stabilizing the media market are strategic communication complexes consisting of activities aimed at consumers and competitors, mutually complementing and strengthening each other, ensuring positioning and maintenance of constructive and open relationships with the target audience. They are implemented in the formats of the Internet representativ	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	communication strategies	ru_RU
dc.subject	Internet communications	ru_RU
dc.subject	Internet media representatives	ru_RU
dc.subject	regional media	ru_RU
dc.subject	media market	ru_RU
dc.title	Communication strategy in the information market media: regional aspect (on the example Republic of Tatarstan)	ru_RU
dc.type	Articles in international journals and collections	ru_RU