Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
BRICS SOFT POWER PROMOTION: DATASET FOR MEDIA PREFERENCE AND USE PATTERN AMONG THE RUSSIAN AUDIENCE WHO FOLLOW THE DEVELOPMENT OF BRICS
Form of presentationArticles in international journals and collections
Year of publication2018
Языканглийский
  • Akhmetshin Elvir Munirovich, author
  • Zavyalova Natalya Alekseevna, author
  • Bibliographic description in the original language Zavyalova, N., & Akhmetshin, E. M. (2018). BRICS soft power promotion: Dataset for media preference and use pattern among the russian audience who follow the development of BRICS. Data in Brief, 16, 939-946. doi:10.1016/j.dib.2017.12.004
    Annotation The focal point of the paper is an attempt to identify the most effective way to offer the information about BRICS-related subjects. BRICS organization has already become the topical issue of our research. This paper highlights the research of the best way to deliver BRICS messages. Communication plays a pivotal role in our present-day life. It is essential for a wide range of technologies. Therefore, our study has several objectives, i.e., to describe the difference between the Internet-oriented communication and the communication supported by television and press. These data may be useful for a more effective coverage of BRICS-related subjects. Another important objective is the analysis of implied information given on official BRICS-related websites. The data collection procedure is as follows. The central concern of the paper is the best media format which we tried to calculate using the data from official BRICS summit websites in Russia and China.
    Keywords Communication; format; strategy; softpower; rising power.
    The name of the journal Data in Brief
    URL https://www.scopus.com/inward/record.uri?eid=2-s2.0-85039164675&doi=10.1016%2fj.dib.2017.12.004&partnerID=40&md5=4190f1d501c245f54e6c776153962d15
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=173586&p_lang=2
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    F_SCOPUS._Zavyalova_N._Akhmetshin_E._M._2018._BRICS._Data_in_Brief.pdf 0,60 pdf show / download

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