KFU. Card publication. Transaction costs in the interaction of logistics and marketing in the pro-curement

KAZAN
FEDERAL UNIVERSITY

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TRANSACTION COSTS IN THE INTERACTION OF LOGISTICS AND MARKETING IN THE PRO-CUREMENT

Form of presentation

Articles in international journals and collections

Year of publication

2016

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Authors, employees of KFU

Andrianova Natalya Valentinovna, author

Nechaeva Polina Aleksandrovna, author

Sadriev Dufer Sabirovich, author

Bibliographic description in the original language

Nechaeva P., Andrianova N., Sadriev D. Transaction costs in the interaction of logistics and marketing in the procurement // Academy of Strategic Management Journal. Volume 15, Special Issue 1, 2016. P. 53-60

Annotation

The individual solutions in the field of logistics and marketing may not be the same, and even confront each other to some extent that should be considered during the coordination enterprise marketing and logistics services. Supply is one of company main activities in any industry, so the provision of an efficient interaction between logistics and marketing services in the procurement is of particular importance. Taking into account the current development of logistics and marketing within the cross-functional interaction improvement it should be noted that the transaction costs make an integral part of this interaction in procurement activities. Having analyzed the types of procurement activities and having distinguished the responsibilities of logistics and marketing, the article specifies the types of transaction costs arising during the operation of these services and which are responsible for their size. On the basis of logistics and marketing service influence differentiation, th

Keywords

Transaction Costs, Marketing, Logistics, Optimization of Transaction Costs

The name of the journal

Academy of Strategic Management Journal

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=172850&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Andrianova Natalya Valentinovna	ru_RU
dc.contributor.author	Nechaeva Polina Aleksandrovna	ru_RU
dc.contributor.author	Sadriev Dufer Sabirovich	ru_RU
dc.date.accessioned	2016-01-01T00:00:00Z	ru_RU
dc.date.available	2016-01-01T00:00:00Z	ru_RU
dc.date.issued	2016	ru_RU
dc.identifier.citation	Nechaeva P., Andrianova N., Sadriev D. Transaction costs in the interaction of logistics and marketing in the procurement // Academy of Strategic Management Journal. Volume 15, Special Issue 1, 2016. P. 53-60	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=172850&p_lang=2	ru_RU
dc.description.abstract	Academy of Strategic Management Journal	ru_RU
dc.description.abstract	The individual solutions in the field of logistics and marketing may not be the same, and even confront each other to some extent that should be considered during the coordination enterprise marketing and logistics services. Supply is one of company main activities in any industry, so the provision of an efficient interaction between logistics and marketing services in the procurement is of particular importance. Taking into account the current development of logistics and marketing within the cross-functional interaction improvement it should be noted that the transaction costs make an integral part of this interaction in procurement activities. Having analyzed the types of procurement activities and having distinguished the responsibilities of logistics and marketing, the article specifies the types of transaction costs arising during the operation of these services and which are responsible for their size. On the basis of logistics and marketing service influence differentiation, th	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Transaction Costs	ru_RU
dc.subject	Marketing	ru_RU
dc.subject	Logistics	ru_RU
dc.subject	Optimization of Transaction Costs	ru_RU
dc.title	Transaction costs in the interaction of logistics and marketing in the pro-curement	ru_RU
dc.type	Articles in international journals and collections	ru_RU