KFU. Card publication. NAMES OF TATAR BRANDS AS THE REFLECTION OF NATIONAL MENTALITY

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NAMES OF TATAR BRANDS AS THE REFLECTION OF NATIONAL MENTALITY

Form of presentation

Articles in international journals and collections

Year of publication

2017

Язык

английский

Authors, employees of KFU

Galiullina Gulshat Raisovna, author

Khadieva Gulfiya Kamilovna, author

Bibliographic description in the original language

Abdrakhmanova Aigul A., Galiullina Gulshat R., Khadieva Gulfiya K., NAMES OF TATAR BRANDS AS THE REFLECTION OF NATIONAL MENTALITY//TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION. - 2017. - Vol.7, Is.. - P.1122-1127.

Annotation

role, and therefore their study is of great scientific interest. In recent years in the world linguistics, a special direction, studying the brand names of goods or the types of services, has been singled out within the framework of onomastics. Such verbal trademarks or brands have the scientific name «pragmatonyms«. The article deals with the linguocultural characteristics of the names of Tatar brands of clothing, adornments, leather goods, etc. Tatar brands contain national linguistic and extra-linguistic information, have multilevel semantics, including onomastic, linguocultural and emotionally expressive accompanying meanings. The names of Tatar brands have not been the object of special study until the present time. This work analyzes the names of Tatar brands, which contain an ethnocultural connotation. As a result of the analysis, we came to the conclusion, that the national specificity is clearly manifested in the names of Tatar brands. They are focused on the historical past a

Keywords

Tatar language, onomastics, pragmatonyms, brand, national mentality.

The name of the journal

TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=170971&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Galiullina Gulshat Raisovna	ru_RU
dc.contributor.author	Khadieva Gulfiya Kamilovna	ru_RU
dc.date.accessioned	2017-01-01T00:00:00Z	ru_RU
dc.date.available	2017-01-01T00:00:00Z	ru_RU
dc.date.issued	2017	ru_RU
dc.identifier.citation	Abdrakhmanova Aigul A., Galiullina Gulshat R., Khadieva Gulfiya K., NAMES OF TATAR BRANDS AS THE REFLECTION OF NATIONAL MENTALITY//TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION. - 2017. - Vol.7, Is.. - P.1122-1127.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=170971&p_lang=2	ru_RU
dc.description.abstract	TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION	ru_RU
dc.description.abstract	role, and therefore their study is of great scientific interest. In recent years in the world linguistics, a special direction, studying the brand names of goods or the types of services, has been singled out within the framework of onomastics. Such verbal trademarks or brands have the scientific name «pragmatonyms«. The article deals with the linguocultural characteristics of the names of Tatar brands of clothing, adornments, leather goods, etc. Tatar brands contain national linguistic and extra-linguistic information, have multilevel semantics, including onomastic, linguocultural and emotionally expressive accompanying meanings. The names of Tatar brands have not been the object of special study until the present time. This work analyzes the names of Tatar brands, which contain an ethnocultural connotation. As a result of the analysis, we came to the conclusion, that the national specificity is clearly manifested in the names of Tatar brands. They are focused on the historical past a	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Tatar language	ru_RU
dc.subject	onomastics	ru_RU
dc.subject	pragmatonyms	ru_RU
dc.subject	brand	ru_RU
dc.subject	national mentality.	ru_RU
dc.title	NAMES OF TATAR BRANDS AS THE REFLECTION OF NATIONAL MENTALITY	ru_RU
dc.type	Articles in international journals and collections	ru_RU