KFU. Card publication. ``THE STUDY OF CONSUMER LOYALTY SERVICES''

KAZAN
FEDERAL UNIVERSITY

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``THE STUDY OF CONSUMER LOYALTY SERVICES''

Form of presentation

Articles in international journals and collections

Year of publication

2017

Язык

английский

Authors, employees of KFU

Sharafutdinova Natalya Sergeevna, author

Bibliographic description in the original language

ELENA S. ROLBINA, ELENA N. NOVIKOVA, NATALYA S.SHARAFUTDINOVA , OLGA V. MARTYNOVA ``THE STUDY OF CONSUMER LOYALTY SERVICES''//AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH. -2017.-#2.p/248-253

Annotation

Amid the existing competition in the market of medical services, the issues of assessing the customer satisfaction and loyalty management become especially topical. The paper presents the results of a study of consumers of a medical service organization. Market trends in the service sector are due to the introduction of a marketing approach within the framework of interaction with customers. The application of a client-oriented approach will allow service companies to establish long-term relationships and increase the loyalty of their customers. Based on the analysis of existing models of the study of loyalty and satisfaction with the authors, quantitative methods were chosen to determine the degree of customer satisfaction of the organization and the consumer loyalty index was calculated.This study uses quantitative methods for assessing customer satisfaction, which allow you not only to learn how consumers evaluate the company, but also to find out what you need to do to improve the

Keywords

customer loyalty, quality of medical services, customer satisfaction, Net Promoter Score.

The name of the journal

AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH

URL

http://www.magnanimitas.cz/ADALTA/070202/papers/72.pdf

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=170873&p_lang=2

Resource files

File name	Size (MB)	Format
sovmest_statya_sppa.pdf	0,30	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Sharafutdinova Natalya Sergeevna	ru_RU
dc.date.accessioned	2017-01-01T00:00:00Z	ru_RU
dc.date.available	2017-01-01T00:00:00Z	ru_RU
dc.date.issued	2017	ru_RU
dc.identifier.citation	ELENA S. ROLBINA, ELENA N. NOVIKOVA, NATALYA S.SHARAFUTDINOVA , OLGA V. MARTYNOVA ``THE STUDY OF CONSUMER LOYALTY SERVICES''//AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH. -2017.-#2.p/248-253	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=170873&p_lang=2	ru_RU
dc.description.abstract	AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH	ru_RU
dc.description.abstract	Amid the existing competition in the market of medical services, the issues of assessing the customer satisfaction and loyalty management become especially topical. The paper presents the results of a study of consumers of a medical service organization. Market trends in the service sector are due to the introduction of a marketing approach within the framework of interaction with customers. The application of a client-oriented approach will allow service companies to establish long-term relationships and increase the loyalty of their customers. Based on the analysis of existing models of the study of loyalty and satisfaction with the authors, quantitative methods were chosen to determine the degree of customer satisfaction of the organization and the consumer loyalty index was calculated.This study uses quantitative methods for assessing customer satisfaction, which allow you not only to learn how consumers evaluate the company, but also to find out what you need to do to improve the	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	customer loyalty	ru_RU
dc.subject	quality of medical services	ru_RU
dc.subject	customer satisfaction	ru_RU
dc.subject	Net Promoter Score.	ru_RU
dc.title	``THE STUDY OF CONSUMER LOYALTY SERVICES''	ru_RU
dc.type	Articles in international journals and collections	ru_RU