| Form of presentation | Russian monographs |
| Year of publication | 2016 |
| Язык | английский |
|
Nechaeva Polina Aleksandrovna, author
Sadriev Dufer Sabirovich, author
|
| Bibliographic description in the original language |
Andrianova N.V. (2014). Creation of model of optimizing the choice of effective distribution channels of finished products under risk and uncertainty, taking into account the environment of the enterprise. Life Science Journal, 11(8), 784-789 (ISSN:1097-8135/ doi:10.7537).
Christopher M., Peck H. (2003). Marketing Logistics Financial Times Pearson Education (2nd Edition). 152.
Christopher M. (2016). Logistics and Supply Chain Management Financial Times Pearson Education (5th Edition). 310.
Coase Ronald H. (1937). The Nature of the Firm. Economica, 386-405.
Dahlman Carl J. (1979). The Problem of Externality. Journal of Law and Economics, 141-162.
Harrison A., Remko Van Hoek (2008). Logistics Management and Strategy: Competing Through The Supply Chain. Financial Times Pearson Education (3rd Edition). 343 p.
Jensen M.C., Meckling W.H. 1973). Theory of the firm: managerial behavior, agency costs, and ownership structure Journal of Financial Economics, 3(5), 125-134.
Milgrom P., Roberts J. |
| Annotation |
The individual solutions in the field of logistics and marketing may not be the same, and even confront each other to some extent that should be considered during the coordination enterprise marketing and logistics services. Supply is one of company main activities in any industry, so the provision of an efficient interaction between logistics and marketing services in the procurement is of particular importance. Taking into account the current development of logistics and marketing within the cross-functional interaction improvement it should be noted that the transaction costs make an integral part of this interaction in procurement activities.
Having analyzed the types of procurement activities and having distinguished the responsibilities of logistics and marketing, the article specifies the types of transaction costs arising during the operation of these services and which are responsible for their size.
On the basis of logistics and marketing service influence differentiation, th |
| Keywords |
Transaction Costs, Marketing, Logistics, Optimization of Transaction Costs |
| URL |
http://dspace.kpfu.ru/xmlui/handle/net/114935 |
| Please use this ID to quote from or refer to the card |
https://repository.kpfu.ru/eng/?p_id=170515&p_lang=2 |
Full metadata record  |
| Field DC |
Value |
Language |
| dc.contributor.author |
Nechaeva Polina Aleksandrovna |
ru_RU |
| dc.contributor.author |
Sadriev Dufer Sabirovich |
ru_RU |
| dc.date.accessioned |
2016-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2016-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2016 |
ru_RU |
| dc.identifier.citation |
Andrianova N.V. (2014). Creation of model of optimizing the choice of effective distribution channels of finished products under risk and uncertainty, taking into account the environment of the enterprise. Life Science Journal, 11(8), 784-789 (ISSN:1097-8135/ doi:10.7537).
Christopher M., Peck H. (2003). Marketing Logistics Financial Times Pearson Education (2nd Edition). 152.
Christopher M. (2016). Logistics and Supply Chain Management Financial Times Pearson Education (5th Edition). 310.
Coase Ronald H. (1937). The Nature of the Firm. Economica, 386-405.
Dahlman Carl J. (1979). The Problem of Externality. Journal of Law and Economics, 141-162.
Harrison A., Remko Van Hoek (2008). Logistics Management and Strategy: Competing Through The Supply Chain. Financial Times Pearson Education (3rd Edition). 343 p.
Jensen M.C., Meckling W.H. 1973). Theory of the firm: managerial behavior, agency costs, and ownership structure Journal of Financial Economics, 3(5), 125-134.
Milgrom P., Roberts J. |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/eng/?p_id=170515&p_lang=2 |
ru_RU |
| dc.description.abstract |
The individual solutions in the field of logistics and marketing may not be the same, and even confront each other to some extent that should be considered during the coordination enterprise marketing and logistics services. Supply is one of company main activities in any industry, so the provision of an efficient interaction between logistics and marketing services in the procurement is of particular importance. Taking into account the current development of logistics and marketing within the cross-functional interaction improvement it should be noted that the transaction costs make an integral part of this interaction in procurement activities.
Having analyzed the types of procurement activities and having distinguished the responsibilities of logistics and marketing, the article specifies the types of transaction costs arising during the operation of these services and which are responsible for their size.
On the basis of logistics and marketing service influence differentiation, th |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
Transaction Costs |
ru_RU |
| dc.subject |
Marketing |
ru_RU |
| dc.subject |
Logistics |
ru_RU |
| dc.subject |
Optimization of Transaction Costs |
ru_RU |
| dc.title |
Transaction costs in the interaction of logistics and marketing in the pro-curement |
ru_RU |
| dc.type |
Russian monographs |
ru_RU |
|
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