KFU. Card publication. Analysis of Influence on Consumers FMCG Based on Aroma marketing & Audio Marketing

KAZAN
FEDERAL UNIVERSITY

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ANALYSIS OF INFLUENCE ON CONSUMERS FMCG BASED ON AROMA MARKETING & AUDIO MARKETING

Form of presentation

Articles in international journals and collections

Year of publication

2017

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Authors, employees of KFU

Kalenskaya Natalya Valerevna, author

Bibliographic description in the original language

Kalenskaya N. V. and Mukhadisova R. F. Analysis of Influence on Consumers FMCG Based on Aroma marketing & Audio Marketing // International Journal of Economic Perspectives (ISSN:1307-1637) Volume 11, Issue 3, September 2017

Keywords

marketing, aroma marketing, audio Marketing, consumer behavior

The name of the journal

International Journal of Economic Perspectives

URL

http://www.econ-society.org/ijep_contents_11.3.php

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=168073&p_lang=2

Resource files

File name	Size (MB)	Format
Statya__Kalenskaya_N.V.__Muhadisova_R.F__v_zhurnal_Skopum.pdf	0,18	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Kalenskaya Natalya Valerevna	ru_RU
dc.date.accessioned	2017-01-01T00:00:00Z	ru_RU
dc.date.available	2017-01-01T00:00:00Z	ru_RU
dc.date.issued	2017	ru_RU
dc.identifier.citation	Kalenskaya N. V. and Mukhadisova R. F. Analysis of Influence on Consumers FMCG Based on Aroma marketing & Audio Marketing // International Journal of Economic Perspectives (ISSN:1307-1637) Volume 11, Issue 3, September 2017	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=168073&p_lang=2	ru_RU
dc.description.abstract	International Journal of Economic Perspectives	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	marketing	ru_RU
dc.subject	aroma marketing	ru_RU
dc.subject	audio Marketing	ru_RU
dc.subject	consumer behavior	ru_RU
dc.title	Analysis of Influence on Consumers FMCG Based on Aroma marketing & Audio Marketing	ru_RU
dc.type	Articles in international journals and collections	ru_RU