KFU. Card publication. Estimation of using of social networks for business development

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

ESTIMATION OF USING OF SOCIAL NETWORKS FOR BUSINESS DEVELOPMENT

Form of presentation

Articles in international journals and collections

Year of publication

2017

Язык

английский

Authors, employees of KFU

Arsenteva Lyaysan Ildarovna, author

Bulnina Irina Sergeevna, author

Kabasheva Irina Aleksandrovna, author

Rudaleva Irina Anatolevna, author

Bibliographic description in the original language

Kabasheva, I.A., Rudaleva, I.A., Bulnina, I.S., Zakirov, R.G., Arsentyeva, L.I. Estimation of using of social networks for business development // PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings. Tom: 2016-January. - S. 1774 - 1777

Annotation

PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings

Keywords

social networks, business development

The name of the journal

PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=163807&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Arsenteva Lyaysan Ildarovna	ru_RU
dc.contributor.author	Bulnina Irina Sergeevna	ru_RU
dc.contributor.author	Kabasheva Irina Aleksandrovna	ru_RU
dc.contributor.author	Rudaleva Irina Anatolevna	ru_RU
dc.date.accessioned	2017-01-01T00:00:00Z	ru_RU
dc.date.available	2017-01-01T00:00:00Z	ru_RU
dc.date.issued	2017	ru_RU
dc.identifier.citation	Kabasheva, I.A., Rudaleva, I.A., Bulnina, I.S., Zakirov, R.G., Arsentyeva, L.I. Estimation of using of social networks for business development // PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings. Том: 2016-January. - С. 1774 - 1777	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=163807&p_lang=2	ru_RU
dc.description.abstract	PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings	ru_RU
dc.description.abstract	By polling people of various ages and professional groups, we have assessed the possibility to implement social networks as an efficient tool for business development in the modern society. The results showed that consumer attitudes to advertising on social networks for goods and services described as positive, neutral and only 10% of it is irritating. At the same time we have obtained the results of efficient using of social networks, first of all, for polling the consumers, selecting the personnel and promoting goods and services. If the consumers purchase by 1% more goods via social networks, the efficiency of using of social networks for business development will increase by 0.3048%; if the employees use the social networks by 1% to solve the corporate tasks, the efficiency of using social networks for business development will increase by 0.4056%.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	social networks	ru_RU
dc.subject	business development	ru_RU
dc.title	Estimation of using of social networks for business development	ru_RU
dc.type	Articles in international journals and collections	ru_RU