Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
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CONTROL IN MARKETING-BASED MANAGEMENT
Form of presentationArticles in international journals and collections
Year of publication2016
Языканглийский
  • Akhmetshin Elvir Munirovich, author
  • Gabidinova Gulnaz Sabirzyanovna, author
  • Mullakhmetov Khanif Sharifzyanovich, author
  • Sadriev Ruslan Duferovich, author
  • Bibliographic description in the original language Mullakhmetov, K. S., Sadriev, R. D., Gabidinova, G. S., & Akhmetshin, E. M. (2016). Control in marketing-based management. Academy of Marketing Studies Journal, 20(Specialissue2), 13-19.
    Annotation Characteristics of modern organizations' functioning environment (multi-factoriality, dynamism, uncertainty) increase the actuality of marketing approach to management. In case of marketing approach the general problem of management, provision of effective control subsystem, has its own specificity. Research of proportion «general management system - marketing activity - control subsystem« was conducted on basis of critical analysis oftheoretic heritage, practice of management and previous researches of authors. By results of research was conducted a substantial interpretation of activity types system at marketing approach to management (expansion by vertical and horizontal); subsystems of control system at diverse stages of marketing management. On basis of methodology of system approach is grounded a list of control system's subsystem and their interconnection.
    Keywords management, control system, marketing approach, controlling, control, audit, monitoring.
    The name of the journal Academy of Marketing Studies Journal
    URL https://www.scopus.com/inward/record.url?eid=2-s2.0-85011634982&partnerID=40&md5=35f72bd09c89928f9f4e06728d5788bb
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=158967&p_lang=2
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