Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
EXPERT ANALYSIS OF MASS MEDIA OPERATION DURING THE PERIOD OF PREPARATION AND PERFORMANCE OFGREAT SPORTS EVENTS
Form of presentationArticles in international journals and collections
Year of publication2016
Языканглийский
  • Elshin Leonid Alekseevich, author
  • Prygunova Mariya Igorevna, author
  • Safiullin Marat Rashitovich, author
  • Bibliographic description in the original language Safiullin M.R, Elshin L.A, Dyomkina E.P, Expert analysis of mass media operation during the period of preparation and performance ofgreat sports events//Academy of Marketing Studies Journal. - 2016. - Vol.20, Is.SpecialIssue1. - P.97-103.
    Keywords Event marketing, Expert evaluation, Great events, Marketing of places, The Republic of Tatarstan, Tourist attraction
    The name of the journal Academy of Marketing Studies Journal
    URL https://www.scopus.com/inward/record.url?eid=2-s2.0-85003454029&partnerID=40&md5=6a0196341c415e2a437ba7efaf47c2af
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=154904&p_lang=2

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