KFU. Card publication. A businessman's modern assistant

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

A BUSINESSMAN'S MODERN ASSISTANT

Form of presentation

Conference proceedings in international journals and collections

Year of publication

2016

Язык

английский

Authors, employees of KFU

Garifova Liliya Fuatovna, author

Grigoreva Ekaterina Anatolevna, author

Bibliographic description in the original language

Garifova L.F. A businessman's modern assistant [Text] / L.F. Garifova, E.A. Grigoreva // The 5th International Congress on Interdisciplinary Behavior and Social Sciences 2016 (ICIBSoS 2016)

Annotation

The 5th International Congress on Interdisciplinary Behavior and Social Sciences 2016 (ICIBSoS 2016)

Keywords

Accounts, social networks, busines

The name of the journal

The 5th International Congress on Interdisciplinary Behavior and Social Sciences 2016 (ICIBSoS 2016)

URL

https://doi.org/10.1201/9781315269184-12

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=148506&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Garifova Liliya Fuatovna	ru_RU
dc.contributor.author	Grigoreva Ekaterina Anatolevna	ru_RU
dc.date.accessioned	2016-01-01T00:00:00Z	ru_RU
dc.date.available	2016-01-01T00:00:00Z	ru_RU
dc.date.issued	2016	ru_RU
dc.identifier.citation	Garifova L.F. A businessman's modern assistant [Text] / L.F. Garifova, E.A. Grigoreva // The 5th International Congress on Interdisciplinary Behavior and Social Sciences 2016 (ICIBSoS 2016)	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=148506&p_lang=2	ru_RU
dc.description.abstract	The 5th International Congress on Interdisciplinary Behavior and Social Sciences 2016 (ICIBSoS 2016)	ru_RU
dc.description.abstract	The paper investigates how Russian small businesses can develop in Instagram social network. It provides a brief study of the most popular Russian social networks. The authors provide a review of custom applications that can assist small businesses to promote their Instagram account. One of the applications was tested over a long period, and a conclusion was drawn that most of the objectives proposed by applications did not work effectively in practice; the causes of inefficient operation were identified. All accounts in Instagram are classi-fied, and the category with the largest number of prospective buyers for small businesses is defined. We in-troduced two new notions ?liker? and ?imaginary liker?. The paper shows that social media have great impact on the development of small businesses in terms of improving customer relations and customer service, im-proved access to information, and reducing costs in terms of marketing, the sales growth. After interviewing 80 accounts of Kazan s	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Accounts	ru_RU
dc.subject	social networks	ru_RU
dc.subject	busines	ru_RU
dc.title	A businessman's modern assistant	ru_RU
dc.type	Conference proceedings in international journals and collections	ru_RU