KFU. Card publication. Methodological aspects of advertising activity efficiency evaluation

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

METHODOLOGICAL ASPECTS OF ADVERTISING ACTIVITY EFFICIENCY EVALUATION

Form of presentation

Articles in international journals and collections

Year of publication

2016

Язык

английский

Authors, employees of KFU

Fakhrutdinova Liliya Raisovna, author

Chumarina Gulnara Raisovna, author

Eydelman Boris Moyshevich, author

Bibliographic description in the original language

Chumarina G.R., Fakhrutdinova L.R. , Eidelman B.M. Methodological aspects of advertising activity efficiency evaluation \\ International Business Management, Volume: 10, Issue: 23, 2016, pages: 5572-5576

Keywords

advertising

The name of the journal

International Business Management

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=148359&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Fakhrutdinova Liliya Raisovna	ru_RU
dc.contributor.author	Chumarina Gulnara Raisovna	ru_RU
dc.contributor.author	Eydelman Boris Moyshevich	ru_RU
dc.date.accessioned	2016-01-01T00:00:00Z	ru_RU
dc.date.available	2016-01-01T00:00:00Z	ru_RU
dc.date.issued	2016	ru_RU
dc.identifier.citation	Chumarina G.R., Fakhrutdinova L.R. , Eidelman B.M. Methodological aspects of advertising activity efficiency evaluation \\ International Business Management, Volume: 10, Issue: 23, 2016, pages: 5572-5576	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=148359&p_lang=2	ru_RU
dc.description.abstract	International Business Management	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	Methodological aspects of advertising activity efficiency evaluation	ru_RU
dc.type	Articles in international journals and collections	ru_RU