Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
ROLE AND SIGNIFICANCE OF TERRITORIAL BRANDING AS AN IMPORTANT FACTOR IN THE DEVELOPMENT OF REGIONAL TOURISM
Form of presentationArticles in international journals and collections
Year of publication2016
Языканглийский
  • Fakhrutdinova Liliya Raisovna, author
  • Eydelman Boris Moyshevich, author
  • Bibliographic description in the original language B. M. Eidelman and L. R. Fakhrutdinova Role and Significance of Territorial Branding as an Important Factor in the Development of Regional Tourism\\International Business Management, Volume: 10, Issue: 21, 2016, Pages: 5110-5112
    Keywords Brand value; Russia; Territorial brand; The concept of territorial brand; The development of tourism in the region
    The name of the journal International Business Management
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=147587&p_lang=2

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