Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
WORD BUILDING OF INTERNATIONAL BRANDS NAMES
Form of presentationArticles in international journals and collections
Year of publication2016
Языканглийский
  • Voronina Ekaterina Borisovna, author
  • Ismagilova Aliya Rinatovna, author
  • Bibliographic description in the original language Voronina, E.B., Ismagilova, A.R. Word Building of International Brands Names//The Social Sciences 11 (17): 4236-4239, 2016,ISSN: 1818-5800, pp.4236 - 4239
    Keywords advertising, word-building, brand name, abbreviation, shortening, phonetics
    The name of the journal The Social Sciences
    URL https://www.scopus.com/record/display.uri?eid=2-s2.0-85003876058&origin=resultslist&sort=plf-f&src=s&sid=58525492FAAA29C8244A37FC614C0230.wsnAw8kcdt7IPYLO0V48gA%3a440&sot=autdocs&sdt=autdocs&sl=18&s=AU-ID%2857192315744%29&relpos=0&citeCnt=0&searchTerm=
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=144833&p_lang=2

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