Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
THE NATIONAL MINDSET VERBALIZATION THROUGH THE TATAR PRAGMATONIMS
Form of presentationArticles in international journals and collections
Year of publication2016
Языканглийский
  • Abdrakhmanova Aygul Ayratovna, author
  • Galiullina Gulshat Raisovna, author
  • Khadieva Gulfiya Kamilovna, author
  • Bibliographic description in the original language Aigul A. Abdrakhmanova, Gulshat R.Galiullina, Gulfiya K. Khadieva The national mindset verbalization through the Tatar pragmatonims//Journal of Language and Literature. – 2016. – Vol. 7. No. 1, rr.190-193.
    Annotation names of product brands or a type of offered services. The scientific term «pragmatonim« started to denote such product brands. Pragmatonims often have a national focus. They contain the national language and extralinguistic information, have a multi-level semantics, including the onomastic, linguistic cultural and emotionally expressive connotations. In Tatar linguistic cultural area pragmatonims were not an object of special study till now. The purpose of this work is the study of national mentality verbalization in Tatar language pragmatonims. They use descriptive, semiotic, integrally-contrastive, statistical, linguistic cultural and pragmatic methods. In this paper we considered the pragmatonims of «national food« and «drinks« groups. The analysis of the factual material showed that the meaning of these groups is verbalized by the means of a specific nomination type, called substantial one. At that it is important to note the axiological characteristics of national food a
    Keywords Tatar language, onomastics, pragmatonims, national mentality, Tatar ethnic culture
    The name of the journal JOURNAL OF LANGUAGE AND LITERATURE
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=143923&p_lang=2

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