KFU. Card publication. Ways of formation of regional brands in modern conditions

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

WAYS OF FORMATION OF REGIONAL BRANDS IN MODERN CONDITIONS

Form of presentation

Articles in international journals and collections

Year of publication

2016

Язык

английский

Authors, employees of KFU

Gabdrakhmanov Niyaz Kamilevich, author

Fakhrutdinova Liliya Raisovna, author

Eydelman Boris Moyshevich, author

Other authors

Nayda Anna Mikhaylovna, author

Bibliographic description in the original language

Eidelman B.M. Ways of formation of regional brands in modern conditions / B.M. Eidelman, L.R. Fakhrutdinova, N.K. Gabdrakhmanov, A.M. Nayda // Academy of Marketing Studies Journal. - 2016. - Vol. 20, Special Issue 1. - R.39-44.

Annotation

This article shows the features of a territorial brand in the Russian Federation in the case of the Republic of Tatarstan. The basic rules for creating regional brands. Much attention is paid to the processes of formation of regional brands and co-branding. Cobranding is one of the most effective methods used in the development and promotion of territorial brands under current conditions. The idea of co-branding is that applying simultaneously of several territorial brands could give significantly greater efficiency and lead to the achievement of desired goals much earlier than their use on a stand-alone basis. The content of the brand «Heritage of Tatarstan«, as an important factor to improve the investment climate in the region and listed its main components. Finally, it was concluded that the creation of various urban brands in the Republic of Tatarstan, on the one hand, should highlight the specifics of the respective urban education, and on the other hand, to complement

Keywords

territorial brand, performance branding, the rules for creating territorial brands, brand identity, co-branding,stages of development of territorial brands.

The name of the journal

Academy of Marketing Studies Journal

On-line resource for training course

http://dspace.kpfu.ru/xmlui/bitstream/handle/net/106123/amsjvol_20spl_issue_pp45_50.pdf?sequence=1&isAllowed=y

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=142667&p_lang=2

Resource files

File name	Size (MB)	Format
amsjvol_20spl_issue_pp45_50.pdf	0,21	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Gabdrakhmanov Niyaz Kamilevich	ru_RU
dc.contributor.author	Fakhrutdinova Liliya Raisovna	ru_RU
dc.contributor.author	Eydelman Boris Moyshevich	ru_RU
dc.contributor.author	Nayda Anna Mikhaylovna	ru_RU
dc.date.accessioned	2016-01-01T00:00:00Z	ru_RU
dc.date.available	2016-01-01T00:00:00Z	ru_RU
dc.date.issued	2016	ru_RU
dc.identifier.citation	Eidelman B.M. Ways of formation of regional brands in modern conditions / B.M. Eidelman, L.R. Fakhrutdinova, N.К. Gabdrakhmanov, A.M. Nayda // Academy of Marketing Studies Journal. - 2016. - Vol. 20, Special Issue 1. - Р.39-44.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=142667&p_lang=2	ru_RU
dc.description.abstract	Academy of Marketing Studies Journal	ru_RU
dc.description.abstract	This article shows the features of a territorial brand in the Russian Federation in the case of the Republic of Tatarstan. The basic rules for creating regional brands. Much attention is paid to the processes of formation of regional brands and co-branding. Cobranding is one of the most effective methods used in the development and promotion of territorial brands under current conditions. The idea of co-branding is that applying simultaneously of several territorial brands could give significantly greater efficiency and lead to the achievement of desired goals much earlier than their use on a stand-alone basis. The content of the brand «Heritage of Tatarstan«, as an important factor to improve the investment climate in the region and listed its main components. Finally, it was concluded that the creation of various urban brands in the Republic of Tatarstan, on the one hand, should highlight the specifics of the respective urban education, and on the other hand, to complement	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	territorial brand	ru_RU
dc.subject	performance branding	ru_RU
dc.subject	the rules for creating territorial brands	ru_RU
dc.subject	brand identity	ru_RU
dc.subject	co-branding	ru_RU
dc.subject	stages of development of territorial brands.	ru_RU
dc.title	Ways of formation of regional brands in modern conditions	ru_RU
dc.type	Articles in international journals and collections	ru_RU