KFU. Card publication. University management: from successful corporate culture to effective university branding

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

UNIVERSITY MANAGEMENT: FROM SUCCESSFUL CORPORATE CULTURE TO EFFECTIVE UNIVERSITY BRANDING

Form of presentation

Articles in international journals and collections

Year of publication

2015

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Authors, employees of KFU

Bagautdinova Nailya Gumerovna, author

Gorelova Yuliya Nikolaevna, author

Polyakova Oksana Viktorovna, author

Bibliographic description in the original language

Bagautdinova Nailya G., Gorelova Yuliya N., Polyakova Oksana V., University management: from successful corporate culture to effective university branding//4TH WORLD CONFERENCE ON BUSINESS, ECONOMICS AND MANAGEMENT (WCBEM-2015). - 2015. - Vol.26, Is.. - P.764-768.

Keywords

mission; environment; strategy; corporate culture; academic culture; corporate visual identity; internal branding efforts;

The name of the journal

4TH WORLD CONFERENCE ON BUSINESS, ECONOMICS AND MANAGEMENT (WCBEM-2015)

URL

http://www.sciencedirect.com/science/article/pii/S2212567115008369

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=141874&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Bagautdinova Nailya Gumerovna	ru_RU
dc.contributor.author	Gorelova Yuliya Nikolaevna	ru_RU
dc.contributor.author	Polyakova Oksana Viktorovna	ru_RU
dc.date.accessioned	2015-01-01T00:00:00Z	ru_RU
dc.date.available	2015-01-01T00:00:00Z	ru_RU
dc.date.issued	2015	ru_RU
dc.identifier.citation	Bagautdinova Nailya G., Gorelova Yuliya N., Polyakova Oksana V., University management: from successful corporate culture to effective university branding//4TH WORLD CONFERENCE ON BUSINESS, ECONOMICS AND MANAGEMENT (WCBEM-2015). - 2015. - Vol.26, Is.. - P.764-768.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=141874&p_lang=2	ru_RU
dc.description.abstract	4TH WORLD CONFERENCE ON BUSINESS, ECONOMICS AND MANAGEMENT (WCBEM-2015)	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	University management: from successful corporate culture to effective university branding	ru_RU
dc.type	Articles in international journals and collections	ru_RU