KFU. Card publication. Marketing foundation for retail and office center's tenant mix

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

MARKETING FOUNDATION FOR RETAIL AND OFFICE CENTER'S TENANT MIX

Form of presentation

Articles in international journals and collections

Year of publication

2016

Язык

английский

Authors, employees of KFU

Novenkova Aida Zufarovna, author

Bibliographic description in the original language

Marketing foundation for retail and office center's tenant mix

Annotation

The issues of retail and office center structure formation are developed and presented in the existent literature. This article argues that in each case, these issues need to be refined depending on the location, the number of neighborhood and the surrounding streets' residents, the presence of other shops and services within walking distance, etc. The purpose of this article is to confirm the abovementioned specificity during the marketing research, in order to evaluate the significance of the factors forming the structure of retail and office center for the population and future tenants. A survey of 200 residents and 100 business owners and managers was conducted. The study's results allow the formulation of a framework of retail and office center, determining the number of tenants, taking into account their preferences, and getting a list of interested tenants. It also shows the way to facilitate optimization of the layout of the center with regards to the requirements of the anchor

Keywords

Market research; Potential customers; Potential tenants; Retail and office center framework; Survey

The name of the journal

Problems and Perspectives in Management

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=141123&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Novenkova Aida Zufarovna	ru_RU
dc.date.accessioned	2016-01-01T00:00:00Z	ru_RU
dc.date.available	2016-01-01T00:00:00Z	ru_RU
dc.date.issued	2016	ru_RU
dc.identifier.citation	Marketing foundation for retail and office center's tenant mix	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=141123&p_lang=2	ru_RU
dc.description.abstract	Problems and Perspectives in Management	ru_RU
dc.description.abstract	The issues of retail and office center structure formation are developed and presented in the existent literature. This article argues that in each case, these issues need to be refined depending on the location, the number of neighborhood and the surrounding streets' residents, the presence of other shops and services within walking distance, etc. The purpose of this article is to confirm the abovementioned specificity during the marketing research, in order to evaluate the significance of the factors forming the structure of retail and office center for the population and future tenants. A survey of 200 residents and 100 business owners and managers was conducted. The study's results allow the formulation of a framework of retail and office center, determining the number of tenants, taking into account their preferences, and getting a list of interested tenants. It also shows the way to facilitate optimization of the layout of the center with regards to the requirements of the anchor	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	Marketing foundation for retail and office center's tenant mix	ru_RU
dc.type	Articles in international journals and collections	ru_RU