| Form of presentation | Articles in international journals and collections |
| Year of publication | 2016 |
| Язык | английский |
|
Kuzmina Elena Konstantinovna, author
|
| Bibliographic description in the original language |
Kuzmina E.K. Pragmatic aspect of switching of codes in texts of an advertizing discourse / E.K. Kuzmina, L.R. Nizamieva, A.F. Valeeva // Journal of Language and Literature. – 2016. – 7(2). – P. 293-296. |
| Annotation |
Journal of Language and Literature |
| Keywords |
переключение языковых кодов, рекламный дискурс, прагмоним, прагматика смены кода, матричный язык, гостевой язык, заимствование |
| The name of the journal |
Journal of Language and Literature
|
| Please use this ID to quote from or refer to the card |
https://repository.kpfu.ru/eng/?p_id=140079&p_lang=2 |
Full metadata record  |
| Field DC |
Value |
Language |
| dc.contributor.author |
Kuzmina Elena Konstantinovna |
ru_RU |
| dc.date.accessioned |
2016-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2016-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2016 |
ru_RU |
| dc.identifier.citation |
Kuzmina E.K. Pragmatic aspect of switching of codes in texts of an advertizing discourse / E.K. Kuzmina, L.R. Nizamieva, A.F. Valeeva // Journal of Language and Literature. – 2016. – 7(2). – P. 293-296. |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/eng/?p_id=140079&p_lang=2 |
ru_RU |
| dc.description.abstract |
Journal of Language and Literature |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
переключение языковых кодов |
ru_RU |
| dc.subject |
рекламный дискурс |
ru_RU |
| dc.subject |
прагмоним |
ru_RU |
| dc.subject |
прагматика смены кода |
ru_RU |
| dc.subject |
матричный язык |
ru_RU |
| dc.subject |
гостевой язык |
ru_RU |
| dc.subject |
заимствование |
ru_RU |
| dc.title |
Pragmatic aspect of switching of codes in texts of an advertizing discourse |
ru_RU |
| dc.type |
Articles in international journals and collections |
ru_RU |
|
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