KFU. Card publication. Higher Education Marketing Strategies Based on Factors Impacting the Enrollees? Choice of a University and an Academic Program

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HIGHER EDUCATION MARKETING STRATEGIES BASED ON FACTORS IMPACTING THE ENROLLEES? CHOICE OF A UNIVERSITY AND AN ACADEMIC PROGRAM

Form of presentation

Articles in international journals and collections

Year of publication

2016

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Authors, employees of KFU

Dobrotvorskaya Svetlana Georgievna, author

Kalimullin Aydar Minimansurovich, author

Bibliographic description in the original language

Kalimullin A.M. Higher Education Marketing Strategies Based on Factors Impacting the Enrollees? Choice of a University and an Academic Program / A.M. Kalimullin, S.G. Dobrotvorskaya // International Journal of Environmental and Science Education. - 2016. - Vol. 11. - � 13. - R. 6025-6040.

Annotation

The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while systematic research of this problem has not been done by now. The goal of this paper is to give recommendations for the implementation of higher education marketing strategies aimed at potential enrollees. The main method used by us for studying the stated problem was the questioning of 1515 enrollees of Kazan (Volga region) Federal University (KFU) with subsequent statistical data processing.

Keywords

Marketing Strategies, factors, admission to the University.

The name of the journal

International Journal of Environmental and Science Education

On-line resource for training course

http://dspace.kpfu.ru/xmlui/bitstream/handle/net/105746/Statya.pdf?sequence=1&isAllowed=y

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=136131&p_lang=2

Resource files

File name	Size (MB)	Format
Statya.pdf	0,43	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Dobrotvorskaya Svetlana Georgievna	ru_RU
dc.contributor.author	Kalimullin Aydar Minimansurovich	ru_RU
dc.date.accessioned	2016-01-01T00:00:00Z	ru_RU
dc.date.available	2016-01-01T00:00:00Z	ru_RU
dc.date.issued	2016	ru_RU
dc.identifier.citation	Kalimullin �.�. Higher Education Marketing Strategies Based on Factors Impacting the Enrollees? Choice of a University and an Academic Program / A.M. Kalimullin, S.G. Dobrotvorskaya // International Journal of Environmental and Science Education. - 2016. - Vol. 11. - � 13. - �. 6025-6040.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=136131&p_lang=2	ru_RU
dc.description.abstract	International Journal of Environmental and Science Education	ru_RU
dc.description.abstract	The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while systematic research of this problem has not been done by now. The goal of this paper is to give recommendations for the implementation of higher education marketing strategies aimed at potential enrollees. The main method used by us for studying the stated problem was the questioning of 1515 enrollees of Kazan (Volga region) Federal University (KFU) with subsequent statistical data processing.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Marketing Strategies	ru_RU
dc.subject	factors	ru_RU
dc.subject	admission to the University.	ru_RU
dc.title	Higher Education Marketing Strategies Based on Factors Impacting the Enrollees? Choice of a University and an Academic Program	ru_RU
dc.type	Articles in international journals and collections	ru_RU