KFU. Card publication. Internal canibalization of university brands in the process of enlargement and merger

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

INTERNAL CANIBALIZATION OF UNIVERSITY BRANDS IN THE PROCESS OF ENLARGEMENT AND MERGER

Form of presentation

Articles in international journals and collections

Year of publication

2014

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Authors, employees of KFU

Maklakova Nataliya Vasilevna, author

Novenkova Aida Zufarovna, author

Bibliographic description in the original language

Novenkova A.Z, Maklakova N.V., Internal canibalization of university brands in the process of enlargement and merger//Mediterranean Journal of Social Sciences. - 2014. - Vol.5, Is.12. - P.163-165.

Annotation

The paper deals with the activity of modern universities, their brands, the processes of enlargement and merger.

Keywords

university, education, brands, merger, canibalisation,

The name of the journal

Mediterranean Journal of Social Sciences

URL

http://www.scopus.com/inward/record.url?eid=2-s2.0-84903460578&partnerID=40&md5=3f09282a5015fe6800343e4a4248c59c

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=136111&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Maklakova Nataliya Vasilevna	ru_RU
dc.contributor.author	Novenkova Aida Zufarovna	ru_RU
dc.date.accessioned	2014-01-01T00:00:00Z	ru_RU
dc.date.available	2014-01-01T00:00:00Z	ru_RU
dc.date.issued	2014	ru_RU
dc.identifier.citation	Novenkova A.Z, Maklakova N.V., Internal canibalization of university brands in the process of enlargement and merger//Mediterranean Journal of Social Sciences. - 2014. - Vol.5, Is.12. - P.163-165.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=136111&p_lang=2	ru_RU
dc.description.abstract	Mediterranean Journal of Social Sciences	ru_RU
dc.description.abstract	The paper deals with the activity of modern universities, their brands, the processes of enlargement and merger.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	university	ru_RU
dc.subject	education	ru_RU
dc.subject	brands	ru_RU
dc.subject	merger	ru_RU
dc.subject	canibalisation	ru_RU
dc.subject		ru_RU
dc.title	Internal canibalization of university brands in the process of enlargement and merger	ru_RU
dc.type	Articles in international journals and collections	ru_RU