Kazan (Volga region) Federal University, KFU
KAZAN
FEDERAL UNIVERSITY
 
STRATEGIC MARKETING ANALYSIS OF PREMIUM PACKAGE PRODUCTS OF JOINT STOCK INVESTMENT COMMERCIAL BANK ?TATFONDBANK?
Form of presentationArticles in international journals and collections
Year of publication2015
Языканглийский
  • Gilmanova Alfiya Anvarovna, author
  • Novenkova Aida Zufarovna, author
  • Bibliographic description in the original language Novenkova A.Z, Shakirzyanov R.S, Gilmanova A.A., Strategic marketing analysis of premium package products of joint stock investment commercial bank ?Tatfondbank?//Asian Social Science. - 2015. - Vol.11, Is.11. - P.188-192.
    Keywords Marketing strategy, Private banking Product, VIP banking service
    The name of the journal Asian Social Science
    URL http://www.scopus.com/inward/record.url?eid=2-s2.0-84929309179&partnerID=40&md5=5003332d5685e21bffad551704049e6d
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=135350&p_lang=2

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