KFU. Card publication. The psychological and linguistic characteristics of the impact of advertising considering the gender aspect [Las caracter?sticas psicol?gicas y ling??sticas del impacto de la publicidad considerando el aspecto de g?nero]

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THE PSYCHOLOGICAL AND LINGUISTIC CHARACTERISTICS OF THE IMPACT OF ADVERTISING CONSIDERING THE GENDER ASPECT [LAS CARACTER?STICAS PSICOL?GICAS Y LING??STICAS DEL IMPACTO DE LA PUBLICIDAD CONSIDERANDO EL ASPECTO DE G?NERO]

Form of presentation

Articles in international journals and collections

Year of publication

2015

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Authors, employees of KFU

Gazizova Liliya Gumarovna, author

Pleukhova Elena Alekseevna, author

Bibliographic description in the original language

Pleuchova E.A, Gazizova L.G., The psychological and linguistic characteristics of the impact of advertising considering the gender aspect [Las caracter?sticas psicol?gicas y ling??sticas del impacto de la publicidad considerando el aspecto de g?nero]//Tonos Digital. - 2015. - Vol., Is.28. - P.266-279.

Keywords

��, ��, ��, publicidad, impacto, género

The name of the journal

Tonos Digital

URL

http://www.scopus.com/inward/record.url?eid=2-s2.0-84923673014&partnerID=40&md5=50b564397473a19b48ed70fd2f49c2af

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=125119&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Gazizova Liliya Gumarovna	ru_RU
dc.contributor.author	Pleukhova Elena Alekseevna	ru_RU
dc.date.accessioned	2015-01-01T00:00:00Z	ru_RU
dc.date.available	2015-01-01T00:00:00Z	ru_RU
dc.date.issued	2015	ru_RU
dc.identifier.citation	Pleuchova E.A, Gazizova L.G., The psychological and linguistic characteristics of the impact of advertising considering the gender aspect [Las caracter?sticas psicol?gicas y ling??sticas del impacto de la publicidad considerando el aspecto de g?nero]//Tonos Digital. - 2015. - Vol., Is.28. - P.266-279.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=125119&p_lang=2	ru_RU
dc.description.abstract	Tonos Digital	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	��	ru_RU
dc.subject	��	ru_RU
dc.subject	��	ru_RU
dc.subject	publicidad	ru_RU
dc.subject	impacto	ru_RU
dc.subject	género	ru_RU
dc.title	The psychological and linguistic characteristics of the impact of advertising considering the gender aspect [Las caracter?sticas psicol?gicas y ling??sticas del impacto de la publicidad considerando el aspecto de g?nero]	ru_RU
dc.type	Articles in international journals and collections	ru_RU