KFU. Card publication. Expanded metaphor and double actualization of phraseological units in advertising texts

EXPANDED METAPHOR AND DOUBLE ACTUALIZATION OF PHRASEOLOGICAL UNITS IN ADVERTISING TEXTS

Form of presentation

Articles in international journals and collections

Year of publication

2015

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Authors, employees of KFU

Arsenteva Elena Fridrikhovna, author

Bibliographic description in the original language

Expanded metaphor and double actualization of phraseological units in advertising texts

Keywords

phraseological unit, extended metaphor, double actualization, occasional use

The name of the journal

JOURNAL OF LANGUAGE AND LITERATURE

URL

Please use this ID to quote from or refer to the card

Field DC	Value	Language
dc.contributor.author	Arsenteva Elena Fridrikhovna	ru_RU
dc.contributor.author	Safina Rimma Abelkhaerovna	ru_RU
dc.contributor.author	Soboleva Nina Pavlovna	ru_RU
dc.date.accessioned	2015-01-01T00:00:00Z	ru_RU
dc.date.available	2015-01-01T00:00:00Z	ru_RU
dc.date.issued	2015	ru_RU
dc.identifier.citation	Expanded metaphor and double actualization of phraseological units in advertising texts	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=118528&p_lang=2	ru_RU
dc.description.abstract	JOURNAL OF LANGUAGE AND LITERATURE	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	phraseological unit	ru_RU
dc.subject	extended metaphor	ru_RU
dc.subject	double actualization	ru_RU
dc.subject	occasional use	ru_RU
dc.title	Expanded metaphor and double actualization of phraseological units in advertising texts	ru_RU
dc.type	Articles in international journals and collections	ru_RU