KFU. Card publication. Expanded metaphor and double actualization of phraseological units in advertising texts

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

EXPANDED METAPHOR AND DOUBLE ACTUALIZATION OF PHRASEOLOGICAL UNITS IN ADVERTISING TEXTS

Form of presentation

Articles in international journals and collections

Year of publication

2015

��

��

Authors, employees of KFU

Soboleva Nina Pavlovna, author

Bibliographic description in the original language

Soboleva N.P., Arsentyeva E.F., Safina R.A. Expanded metaphor and double actualization of phraseological units in advertising texts / N.P. Soboleva, E.F. Arsentyeva, R.A. Safina // Journal of Language and Literature. - 6 (1). - 2015. - pp. 282-286.

Keywords

expanded metaphor, double actualization, phraseological unit, slogan

The name of the journal

Journal of Language and Literature

URL

http://www.scopus.com/inward/record.url?eid=2-s2.0-84936854605&partnerID=40&md5=dba5217ef21fd3394aea29eb7c02cc9c

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=111854&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Soboleva Nina Pavlovna	ru_RU
dc.date.accessioned	2015-01-01T00:00:00Z	ru_RU
dc.date.available	2015-01-01T00:00:00Z	ru_RU
dc.date.issued	2015	ru_RU
dc.identifier.citation	Soboleva N.P., Arsentyeva E.F., Safina R.A. Expanded metaphor and double actualization of phraseological units in advertising texts / N.P. Soboleva, E.F. Arsentyeva, R.A. Safina // Journal of Language and Literature. - 6 (1). - 2015. - pp. 282-286.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=111854&p_lang=2	ru_RU
dc.description.abstract	Journal of Language and Literature	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	expanded metaphor	ru_RU
dc.subject	double actualization	ru_RU
dc.subject	phraseological unit	ru_RU
dc.subject	slogan	ru_RU
dc.title	Expanded metaphor and double actualization of phraseological units in advertising texts	ru_RU
dc.type	Articles in international journals and collections	ru_RU