KFU. Card publication. Marketing strategy of higher education institutions

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

MARKETING STRATEGY OF HIGHER EDUCATION INSTITUTIONS

Form of presentation

Articles in international journals and collections

Year of publication

2015

Язык

русский

Authors, employees of KFU

Kalenskaya Natalya Valerevna, author

Bibliographic description in the original language

Marketing strategy of higher education institutions Authors of Document Kalenskaya, N.V. Year the Document was Publish 2015 Source of the Document Mediterranean Journal of Social Sciences 6 (1S3), pp. 146-150

Annotation

The article reveals the essence of the formation of the university's marketing strategy allows us to adapt to the requirements of the market. Also in the article shows the results of the analysis of motives in choosing profession and the university. Also allow conclusions to strengthen the power of the brand of the university for prospective students.

Keywords

Brand; Image of university; Marketing strategy; Of the university

The name of the journal

Mediterranean Journal of Social Sciences

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=110594&p_lang=2

Full metadata record

Field DC	Value	Language
dc.contributor.author	Kalenskaya Natalya Valerevna	ru_RU
dc.date.accessioned	2015-01-01T00:00:00Z	ru_RU
dc.date.available	2015-01-01T00:00:00Z	ru_RU
dc.date.issued	2015	ru_RU
dc.identifier.citation	Marketing strategy of higher education institutions Authors of Document Kalenskaya, N.V. Year the Document was Publish 2015 Source of the Document Mediterranean Journal of Social Sciences 6 (1S3), pp. 146-150	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=110594&p_lang=2	ru_RU
dc.description.abstract	Mediterranean Journal of Social Sciences	ru_RU
dc.description.abstract	The article reveals the essence of the formation of the university's marketing strategy allows us to adapt to the requirements of the market. Also in the article shows the results of the analysis of motives in choosing profession and the university. Also allow conclusions to strengthen the power of the brand of the university for prospective students.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	Marketing strategy of higher education institutions	ru_RU
dc.type	Articles in international journals and collections	ru_RU