KFU. Card publication. The impact of gender images in commercials on the self-consciousness of adolescents

KAZAN
FEDERAL UNIVERSITY

- RUS
- 中文
- ES

THE IMPACT OF GENDER IMAGES IN COMMERCIALS ON THE SELF-CONSCIOUSNESS OF ADOLESCENTS

Form of presentation

Articles in Russian journals and collections

Year of publication

2015

��

��

Authors, employees of KFU

Lopukhova Olga Gennadevna, author

Bibliographic description in the original language

The impact of gender images in commercials on the self-consciousness of adolescents. Psychology in Russia: State of the Art, 8(1), 100-111.

Annotation

Psychology in Russia: State of the Art

Keywords

commercials, gender images, identification, gender self-consciousness, adolescent

The name of the journal

Psychology in Russia: State of the Art

URL

http://psychologyinrussia.com/volumes/pdf/2015_1/2015_1_100-111.pdf

Please use this ID to quote from or refer to the card

https://repository.kpfu.ru/eng/?p_id=108942&p_lang=2

Resource files

File name	Size (MB)	Format
1_s2.0_S1877042814064714_main.pdf	0,28	pdf	show / download

Full metadata record

Field DC	Value	Language
dc.contributor.author	Lopukhova Olga Gennadevna	ru_RU
dc.date.accessioned	2015-01-01T00:00:00Z	ru_RU
dc.date.available	2015-01-01T00:00:00Z	ru_RU
dc.date.issued	2015	ru_RU
dc.identifier.citation	The impact of gender images in commercials on the self-consciousness of adolescents. Psychology in Russia: State of the Art, 8(1), 100-111.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/eng/?p_id=108942&p_lang=2	ru_RU
dc.description.abstract	Psychology in Russia: State of the Art	ru_RU
dc.description.abstract	Television has a strong impact on gender-identity development. Theoretical analysis shows that the direct perception of different gender characteristics in advertising images has a specific impact on gender self-consciousness, primarily at the unconscious level. The purpose of our study was to uncover features of this impact. In this study, the effects of advertising images on the gender self-consciousness of teenagers were investigated. Two hypotheses were examined:1.Perception of gender images in TV commercials has individual variability and is connected with gender features of self-consciousness (gender type of personality, gender differentiation of consciousness, the specifics of gender identification). 2.Direct perception of gender images in TV commercials has a differential influence on the transformation of verbal (cognitive) and nonverbal (emotive) levels of self-consciousness. The commercials, which were for chocolate, contained different gender types of male and female i	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	commercials	ru_RU
dc.subject	gender images	ru_RU
dc.subject	identification	ru_RU
dc.subject	gender self-consciousness	ru_RU
dc.subject	adolescent	ru_RU
dc.title	The impact of gender images in commercials on the self-consciousness of adolescents	ru_RU
dc.type	Articles in Russian journals and collections	ru_RU