Y.V. Andreeva ^a*, A.V. Lipatova ^b**

^aKazan Federal University, Kazan, 420008 Russia

^bUniversity of Management “TISBI”, Kazan, 420012 Russia

E-mail: ^*andreevsemen@mail.ru, ^**anna-shab@mail.ru

Received April 2, 2018

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Abstract

The peculiarities of the relationship between the image of the regional leader and the media vision of the region have been studied based on the Republic of Tatarstan. The overview of the problem has been performed in the historical discourse based on the content analysis of the main federal mass media for the periods of 1960–1961 and 1990–2010. The research on peculiarities in the development of the image of F.A. Tabeev and M.Sh. Shaimiev, two regional leaders, has been performed. It has been revealed that the image of both leaders developed in line with the evolution of the region image. The features of media image development have been analyzed in the historical discourse: in the framework of the Soviet ideology and controlled journalism (the media image of F. Tabeev) and in the context of the post-Soviet era and free media (the media image of M.Sh. Shaimiev). Changes in the interpretation of “Tatarstan” facts have been discussed. The evolution of views has been found: from the subjective position and rigid assessments of the struggle of national republics for sovereignty to an objective approach and the adoption of a regional development strategy. Several stages have been identified in the regional leader growth. The vector of development of the image of the Republic of Tatarstan has been considered in the nationwide context.

Keywords: regional leader image, political image, media vision of region, federal mass media

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For citation: Andreeva Y.V., Lipatova A.V. The image of a leader of the republican elite and the image of Tatarstan in the federal press: Historical angle. Uchenye Zapiski Kazanskogo Universiteta. Seriya Gumanitarnye Nauki, 2018, vol. 160, no. 4, pp. 805–813. (In Russian)

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